Top Ten Cover Letter Tips

A cover letter is your opportunity to make a personal connection with a potential employer and explain why you're the ideal candidate for the job. It should be used to compliment your CV and to expand on any relevant key achievements you’ve listed.

Here are some helpful tips for writing a standout cover letter:

1. Personalise the Greeting

Whenever possible, address the employer by name (e.g., "Dear Mr. Jones"). Avoid generic greetings like "To whom it may concern." This shows you’ve done your research and adds a personal touch.

2. Start with a Strong Introduction

Your opening paragraph should immediately capture the employer’s attention. Mention the role you’re applying for, how you found out about it, and why you’re excited about the opportunity. Be concise and engaging.

3. Tailor It to the Job

Customise each cover letter to the specific role and company. Highlight the skills, experiences, and qualifications that align with the job description and person specification. This shows that you’ve taken the time to understand what the company is looking for.

4. Focus on Your Value Proposition

Instead of listing your work history, emphasise what you can bring to the company. Use your second paragraph to explain how your skills and experiences can help solve the employer's challenges or meet their goals.

5. Highlight Relevant Skills and Achievements

Choose 2-3 of your most relevant accomplishments and discuss them in detail.

6. Show Passion and Enthusiasm

Employers want to hire people who are passionate about the role and the company. Show enthusiasm for both the job and the company's mission or values. Let your excitement shine through while remaining professional.

7. Keep It Concise

A cover letter should be no longer than one page. Be concise in explaining why you're a strong fit for the job, and make sure every sentence serves a purpose. Avoid rambling or repeating your CV.

8. Maintain a Professional Tone

While enthusiasm is important, your tone should remain professional and respectful. Avoid overly casual language or humour. Striking the right balance between approachable and formal is key.

9. Close with a Call to Action

End your cover letter by expressing interest in discussing the role further in an interview. Politely suggest a follow-up, such as "I look forward to the opportunity to discuss how my skills can contribute to your team."

10. Proofread and Edit

We’ve listed this point again because it’s important. Grammar and spelling mistakes can make a bad impression. Proofread your cover letter carefully for clarity and accuracy.