Our expertise and our method
Penodi, which means "appoint" in Welsh, reflects our mission to support businesses and organisations across Wales to develop a bilingual workforce. As a branch of the established executive search firm Goodson Thomas, we bring industry expertise, a proven track record, and a network that allows us to reach a broad candidate pool.
We recognise that the Welsh language is just one aspect of a complex recruitment market, which can be costly and time-consuming to navigate without expert guidance. We work with clients to ensure your opportunities stand out in the market.
For roles where Welsh language skills are essential, we help candidates fully leverage their abilities. For desirable roles, we represent candidates from all communities in Wales, including Welsh speakers.
Together, we can ensure that bilingualism represents more than just language skills; it reflects the specific aims and culture of your business, helping to attract the best talent.
Our Team
Our Partners
Ross O’Keefe
Managing Director
Ross, Managing Director at Penodi and Good Thomas, is a Chartered Manager and Fellow of the Chartered Management Institute.
As a Recruitment and Employment Confederation Fellow, his expertise spans talent requisition, development and HR advancements. With 15+ years in strategic people leadership, Ross excels in recruiting, customer experience, coaching and business development. His impact in business transformation and recruitment campaigns for candidates of all levels demonstrates a strategic approach and commitment to excellence.
Catrin Taylor
Director
Catrin, Director at Penodi and Goodson Thomas, is a seasoned recruitment professional with a rich background in corporate insight.
With over 2 years in her role, she excels in identifying top talent across multiple sectors including education, charitiesm the arts and transport. Previously, as Head of Marketing at Amgueddfa Cymru, Catrin showcased expertise in crises and change managements communications. Her hands-on approach and commitment to aligning talent with organisational needs make her a valuable asset.
Steffan Jones
Principal Consultant
Steffan, consultant at Penodi and Goodson Thomas, joined the team having spent a decade in the public sector, working as a Senior Consultant at the Welsh Language Commissioner.
Steffan excels in business development, executive search and recruitment, showcasing adaptability and commitment to excellence, leading and providing excellent support to a wide range of search and recruitment assignments. Steffan is enthusiastic about seeing Wales develop as a modern, international country, as well as securing a central position for the Welsh language within the Welsh workforce and workplaces.
Andrew Carpenter
Recruitment Coordinator
Andrew brings over 17 years of recruitment expertise gained across the UK and the Middle East. Recently awarded an MSc in Management with HR from Sunderland University, he is also Lean Six Sigma certified.
Andrew is a specialist in end-to-end recruitment campaigns, stakeholder management, and enhancing the candidate experience.